Every studio has a first step. A moment before the slate, before the company name, before any of the infrastructure of a creative business existed. For Noodle and Caboodle, that moment was Rupert Regis and His Magical Bookshop. It started not with a pitch deck or a market opportunity, but with grief. And with a very specific question: what kind of story do you tell a child when the world suddenly feels a lot less safe than it did? Where It Came From The tagline on the origina