We create original animated IP from the heart built to travel and designed to last.
BOUTIQUE UK-BASED ENTERTAINMENT DEVELOPMENT STUDIO.
We build original children's IP from scratch - developing characters, stories, worlds and formats that are ready to commission, license, co-produce and extend across animation, publishing, gaming and live experience.
We work with broadcasters, streaming platforms, studios and brands as both an originator of our own IP and as a creative development partner for yours.
Character development | Story development | Series bibles | Scriptwriting | World-building | Format development | Creative producing
Character Development
We build characters from the ground up - personality, physicality, voice, relationships and emotional arc. Characters that feel real, travel globally, and give audiences someone to grow with. From initial concept through to bible-ready profiles and style guides.
Format Development
We design the worlds your characters live in - the rules, the geography, the tone, the logic. And we shape the format around the audience: episode length, structure, pacing, platform fit. Built to be consistent, scalable and distinctive.
Pitch & Concept Development
Got an idea that needs shaping into something a broadcaster will take seriously? We take raw concepts and build them into fully realised pitches - loglines, one-pagers, decks, treatments and supporting materials that open doors.
Scriptwriting
Scripts written for animation, with an understanding of how children actually speak, listen and feel. We write with character voice at the centre - dialogue that's funny, warm and true, never generic.
Series Bibles
We develop narrative worlds with the rigour that broadcasters and streamers expect. Series bibles, episode frameworks, season arcs, tone of voice, thematic DNA - everything a commissioner needs to say yes, and everything a production needs to get started.
Art Direction & Creative Direction
Visual language, design philosophy, colour, style, world aesthetic. We bring creative direction to projects that need a strong, consistent visual identity - from early concept through to pitch materials and beyond.
Let's build something
Whether you're a broadcaster, streamer, studio or brand looking for a creative development partner or you're exploring our IP slate for commission or co-production - we'd love to hear from you.
We're a small team. Which means when you work with Noodle & Caboodle, you work directly with the people who care most about getting it right.
